Sep 23, 2013 Jenny Gyllander
In the past few years, Northern Europe has silently evolved to become one of the most dynamic ecosystems on the planet for new startup companies with global ambitions. The organizer of Slush, Startup Sauna’s mission is to take that evolution further by helping top-tier technology talent in the region meet with the leading investors, companies and media from around the world.
“Every year, we organize around thirty local events in the Nordic countries, Eastern Europe and Russia to be able to really know who’s working on what in the region”, says Miki Kuusi, Main Organizer at Slush. “This fall, we’re also visiting cities like San Francisco, New York, Tokyo and Shanghai to meet with the key players around the globe, ultimately bringing all the investors, companies and media we meet together at Slush.”
Juho Kokkola, Juuso Koskinen, Atte Hujanen and Martin Talvari, who are right now travelling around the globe hosting the World Tour events tell us about their observations during the trips.
What makes Startup Sauna World Tour special?
Juho Kokkola: “Right now we’ve have been to San Francisco, Tokyo, Shanghai, Kaliningrad, Moscow, Oslo, Stockholm, Riga, Copenhagen, Budapest, Prague and Beijing. The Startup Sauna World Tour is special, because it really is hands-on. We bring very experienced coaches and match them with local coaches to offer the participating startups good quality feedback. The events are never just another meet-up with beer, we truly want to help the local startups and at the same time get to know what is happening in the region.”
Martin Talvari: “We bring together the industry key players and make them interact with you. As a non-profit movement we offer the best value for all parties with minimum cost.”
What have the latest events been like?
Atte Hujanen: “More than 300 people attended the event in Tokyo, including the leading press channels in Japan and also the close-up startup media. Our mission is to make our Nordic area more accessible to them and everyone else.”
Juuso Koskinen: “The events have been positive experiences and we have definitely found 1-2 very potential, quality teams from each city. We are happy, even surprised, to see how committed and enthusiastic both the participating teams and the local partners have been toward the event.”
What kind of response have you received from the attendees?
Juho Kokkola: “Attending startups found the events very useful and worthwhile. Startup Sauna and the local partners from each city understand the mutual possibilities in helping local companies through these events. We’ll be back next year!”
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