Sep 17, 2018 Arttu Närhi
During the recent years, we’ve seen a strong movement from the side of large corporates who find their way through our doors onto our floors. There are many reasons for corporations to attend Slush such as meeting people they wouldn’t otherwise run into. On the flipside, startups are set to gain too, with corporate clients whose established market presence help startups enter their markets. Not to mention the chance to scale fast by getting access to paying customers quickly.
Of course, with our experience, we have some ideas about how corporations can get the most out of the two days in December. First, think why you are taking two days of your time to join us in December. No problem if it’s not fully clear yet! We want everyone to get the best they can out of the event, and want to guide you towards a great outcome. For you, as a corporate representative, there is at least one obvious path: work with startups, buy *from* them, or even buy *them*!
Obviously, buying startups means Corporate Venturing functions or M&A operations. Buying from startups, on the other hand, might be a new but an effective idea. With deep seeding startup cooperation, you will speed up your own operations, get new solutions for your customers and as a by-product change the culture that you want to call ‘digital’.
This year (keen readers probably saw this coming), we are teaming up with Combient, a network of 27 leading large companies hailing from the Nordics, in promoting the Venture Client approach to all Slush corporate participants.
But a vague statement of purpose is not enough. You need a solid waypoint to head towards. Stuff that Combient’s Lauri Lehtovuori works on, with industry giants like KONE, Stora Enso, and Epiroc, and their venture client ops teams. Through Foundry, industrial startups acquire the most valuable asset they can get, global industry-leaders as revenue generating customers and early adopters to their tech.
“Our companies win, as they get new talent, tech, and business models from the best startups from the world,” Lauri says. “Startups win and investors win, as every euro in revenue to startups increase company valuation more than every euro in funding. It’s a great deal for best companies.”
To make things as simple as possible, we’re including “Venture Client” in our startup application form so it’s easy for startups and corporates pawing the way to find each other at Slush. So hurry up and get a ticket here if you haven’t already to receive funding and customers at Slush!
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