Sep 11, 2013 slush
Another company of the first 100 startups registered to Slush 2013, BetterDoctor is on a mission to change the US healthcare system with the help of a web and mobile service. Let’s see how the Finns are trying to solve this one over in America.
Why healthcare, Ari Tulla, CEO and Co-Founder of BetterDoctor?
Each year 70 million Americans set out to find a new doctor. Unfortunately many of them have hard time due to the complex insurance system and lack of transparency. Between 2008 and 2011, family medical issues forced me to find and see over twenty-five doctors and specialists. I couldn’t believe how difficult and frustrating it was to find a doctor that was both qualified to treat the condition while also being a good personal fit for my family. The search process was sometimes more painful than the treatments!
Insurance companies offered long lists of doctors, in alphabetical order, without any indication of quality or qualification. Doctor search sites had incorrect information the majority of the time and were bloated with advertisements. By the end of it all I had dozens of spreadsheets dedicated to compiling and tracking information that should already be available together.
Drawing on over a decade of building games, mobile apps and other consumer products, I found myself thinking, “There has to be a better way!” Unfortunately, there simply wasn’t a better way for me – or the 70 million Americans – who set out to find a new doctor each year.
What makes BetterDoctor unique?
BetterDoctor team comes outside the healthcare and is always on the side of the consumer. Our holistic, data-driven approach to doctor ratings and reviews aims to simplify and add transparency to the doctor search process and match people with the highest quality doctors. The early traction validates our approach. Since September 2012, BetterDoctor has served as a trusted advisor to over 3,000,000 people searching for doctors and specialists.
What problems do you face every day as an entrepreneur, and how do you tackle them?
Startups excel at focusing, experimenting and failing fast. Every day as an entrepreneur you must make tens of decisions and accept the fact that about half of them are going to be wrong. There are always too many things to do, and it’s hard to prioritize and focus on what moves the needle. As a founder you are married with the product and it’s hard to hand over responsibility to others, yet I have found that every time I give more responsibility to the team the results are better than I could have ever done myself. I believe having a clear purpose and mission help companies like BetterDoctor to attract people who genuinely care about the cause and want to change the world. It’s like Steve Jobs asked from John Sculley: “You want to sell sugared water for the rest of your life or change the world?”
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