Sep 23, 2013 Jenny Gyllander
Advertising has drastically evolved since the age of Mad Men. In this increasingly complex industry, BoostMyAds has raised up to the challenge to help advertising buyers and sellers meet more efficiently. The company offers the unified marketplace that easily connects advertising producers with advertising buyers. The cloud-based marketplace combines both online and offline advertising offerings. For advertisers, BoostMyAds delivers simplicity and freedom to create innovative campaigns. Advertising producers can now showcase their solutions globally in one place. This definitely looks like a disrupting and bold idea.
So who are your heroes, Minna Myötänen, CFO at BoostMyAds?
Weare a team of innovative and creative professionals who have been frustrated with the current advertising market. We bring the best advertising products and advertisers together, for the first time in history of the industry. We make the impossible possible by trusting our idea when others didn’t. We share the same ideology, values and vision. Every team member has the same goal – to change the world for advertisers – and this keeps us all working very hard.
What drives and excites you to accomplish this?
We know the full potential of our platform and the opportunities ahead of us. We want to revolutionize the advertising market and make advertising as easy as possible. We believe we have built something really valuable and we all are really excited and impatient to see results.
What problems do you face every day as an entrepreneur, and how do you tackle them?
The difficult part is to sell the idea. If clients, employees, partners or investors don’t get the idea, you are doing something wrong. You have to turn your ideas into reality, create presentations and calculations based on facts, when there are actually no facts. Different stakeholders have different priorities and you have to compromise.
What makes a great entrepreneur?
There is one and the only thing that every great entrepreneur absolutely must possess: courage. It takes guts to quit predictability of a corporate job, to take the risk of failure and to turn dreams into reality.
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