Nov 9, 2016 Elif Aydogdu
Organized for the first time ever, Slush Music will take place in Helsinki to enhance the dialogue between tech entrepreneurs and music with its extensive program. The two-day conference on Nov 30 and Dec 1 about music and technology will gather 1,500 industry professionals, including over 80 speakers to exchange thoughts about the exceptional ways to push music forward with technology.
Artists who are seeking challenges beyond their musicianship will be the highlight of Slush Music stages. Grammy winning artist Imogen Heap, the founder of Mimu Gloves and Mycelia for Music, will be telling about a more sustainable future for the music industry. Ulf Ekberg of the Swedish pop music phenomenon Ace of Base will be discussing the music industry and his investments via the Nordik Ventures he founded. Matt Helders of Arctic Monkeys will be joining the investment talks along with Samu Haber of Sunrise Avenue, who will be sharing his wisdom on investment decisions in the music industry as well as helping the up and coming artists and entrepreneurs forward.
Tech will be put under scope as a way to stand out from the crowd of artists by Eva Lægdsgaard Madsen of Spotify. Björn Lindborg of Rare Candy Artists and STHLM Music City, Scott De Marco and Jimmy Mikaoui of Marathon Artists will be telling about indie labels’ way out of the crowd through successful collaborations with techology. Streaming, playlists and recommendations will be covered by Julie Knibbe of Deezer, Vincent Favrat of Musimap and Tapio Hakanen (Dj Orkidea) of YleX.
Starting at 10 AM, the program on Day 1 will kick off with a keynote by Michela Magas, the founder of Music Tech Fest, who will illuminate the importance of the unity of tech and music. The program will then dig deeper with every single panel that is put together by Slush Music’s growing community.
The program will feature multiple lessons to keep in mind from music startups, their growth, exit and pivot, by founders and investors of companies including X5 Music, Soundtrack Your Brand and Soundrop. The Slush Music stages will also host other startup stories, product and concept launches. The young Spotify story will be told by one of its first investors, Pär-Jörgen Pärson of Northzone.
Other themes explored include global music consumption, the revenue distribution of streaming and the revolutionary aspect of using blockchain technologies for music. Speakers for these discussions are international experts from organizations and companies including IFPI, AIM, Auddly and MMF.
Side events to the main program will include Radio Bar hosted by Nordic Playlist, exclusive listening session for the song camp organized by HMC Publishing for top artists prior to Slush Music. During the day, the networking will be backed by tech through the tailor-made services of Brella.
After Day 1, the Slush Music crowd will be joining Slush at Messukeskus on Day 2 and follow the music track that will feature Martine Reicherts of European Union, Ben Costantini of Startup Sesame and Symposium, Chris Barton of Shazam, Ed Rex of Jukedeck and Chris Thur of Yousician.
Other companies featured at Slush Music include Drexler, Soundtrap, LiveM, Frida, Aitokaiku, Dottir, Remedy Games and MIND Music Labs with their Sensus Guitar. More information about them and the full program can be found here.
Slush Music program is curated by Kalle Lindroth to create mutual ground for the industry to enhance groundbreaking ideas by taking two days off from the struggles of music industry.
Photo credits: Fiona Garden (Imogen Heap) / Andreas Neumann (Matt Helders) / Anna Äärelä (Samu Haber)
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