Nov 6, 2015 Katja Toropainen
The world is full of reusable material that hasn’t been put to use. In order to give a new life to disposed products and materials, Slush is using this year thousands of kilograms of waste electrical and electronic equipment and other recycled items. A lot of props in the venue have been built from old washing machines, old computer parts and circuit boards to name a few. By using recycled materials as a part of the event production, Slush hopes to make people to see these materials rather as a resource, not as a waste. In addition, by enhancing recycling, Slush wants to set a good example of how big productions can be executed in a way where sustainability is one of the key drivers. Get to know the partners behind the production and find out more about the sustainability at Slush.
One of the production partners, the service company Lassila & Tikanoja, is on its way to transform the consumer society into more efficient recycling society. In cooperation with its customers, L&T is reducing waste volumes, extending the useful lives of properties, recovering materials and decreasing the use of raw materials and energy. “Slush is the number one technology event. It is the place to get inspiration, meet interesting startups and find new cooperation opportunities. We are especially interested in companies and ideas that can help enhance the material and energy efficiency of our customers,” says Milla Mantere, Web Service Specialist at Lassila & Tikanoja.
Since the beginning of 2015, L&T has taken digitalization as a key driver in its strategy and started its own digital team that tests new concepts by using an agile startup model. The first experiences of cooperation with startups have been inspiring. L&T has organized one pitching event in the spring and one hackathon in the autumn. Both events have offered great ideas and new partnerships and the first pilot projects have started. “L&T wants to be forerunner in its industry both in digitalization and in developing circular economy. In the future even the recycling business will, to a great extent, be digital”, says Mantere.
Enevo is the leading global provider of smart sensors and analytics-based logistics optimization solutions for the waste management and recycling industry. Enevo provides easy-to-implement services to help commercial waste management companies and public organizations to automate their waste collection operations, whilst saving money, increasing service levels and reducing emissions. Enevo wants to support the Nordic startup and growth company scene, and is joining Slush also this year. Enevo has put extra effort to make Slush a great event. They will install around 20 sensors in waste bins around the event in order to help Slush measure how much waste and recyclables the event produces, and to help optimize the collection of the bins.
Over the years, Slush has become a must attend event for Enevo as it is a natural meeting place to connect with VCs, media and other growth companies. Enevo’s main purpose at Slush will be to increase the general awareness of the company and our service by meeting representatives of the media. As one of the key focus points of this years Slush will be sustainability we are excited to meet other startups and growth companies working within this sector. At Enevo’s booth you will be able to see how much waste has been generated so far in Slush. Enevo will be presented in the Nordic showcase at Slush as well.
The Helsinki Metropolitan Area Reuse Centre joins Slush to bring reuse culture to the surroundings where it usually isn’t represented. Reuse Centre is a non-profit organization working for the benefit of people and the environment. It operates five stores that sell donated and reusable items and provides various types of education on sustainable living. The Silver Stage of Slush will be furnished with Reuse Centre’s Plan B furniture. Plan B is a line of upcycled products locally handmade using only recycled materials. The colourful collection includes clothes, accessories, furniture and interior design bits and bobs. “Decorating the event using second hand products is a great gesture from Slush, so it’s our pleasure to get involved”, says Reuse Centre’s communications manager Seija Vennervirta.
“We wish to raise awareness on the exciting possibilities of reuse and hope to meet new potential collaborators. We’re happy to help out startup businesses through our services and hope to participate in reuse-spirited collaborations”, Seija Vennervirta says. For the opening week of Slush Reuse Centre has provided 150 deck chairs to gather attention at Narinkkatori, Helsinki city centre. The deck chairs serve as seats for an urban cinema, a collaboration that brings various operators together. You can also claim your badge from there from Friday to Tuesday!
Tramel is a recycling operator that collects and processes waste electrical and electronic equipment) to the reuse of industry. Tramel has provided waste electrical and electronic equipment for Slush to product cool props that are present at Messukeskus. The props have been produced in workshops with volunteer people and can be seen everywhere at Slush. There have been a massive amount of students, professionals from the tech industry and several top people in the business world, like Peter Vesterbacka from Rovio, the previous U.S. Ambassador to Finland Bruce Oreck and venture capitalist and Chairman of the Board of Slush Ilkka Kivimäki. Tramel believes that with the collaboration of startups and actors in the recycling industry, it is possible to get good results fast. They hope that alongside the cooperation with Slush they achieve to raise the interest toward recycling, reusing and environmental services Tramel offers, and get to show their expertise both in Finland and abroad.
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