Dec 13, 2018 Anna Pakkala
In their form responses, Evermade revealed that 95% of the materials used in making their booth are recycled, right down to the screws. The only new material used was tape, and this is also the only waste created. All booth materials will go on to live a new life as another booth in either a new event or next year’s Slush. We also loved how the booth’s simple design was purposefully made to emulate the brand’s commitment to simplicity and minimalism.
Last but not least, Evermade had made a clear commitment to sustainability in what happened at their booth: rather than giving out candies or trinkets, Evermade was giving booth visitors a chance to become one with the sea. From a digital map, visitors could choose a point in the Baltic Sea which would then be named after them as Evermade made a 10 euro donation to the John Nurminen Foundation on their behalf. The giveaway wasn’t a one-off either, but rather a part of a larger partnership with the John Nurminen Foundation. Each donation will help remove 50 kg of toxic algae, and Evermade estimated they would remove 50 000 kg of toxic algae from their Slush encounters.
In addition to Evermade’s top notch performance, a few highlights from the runners-up were Combient and Wärtsilä, who both had made a strong commitment designing their booth with reuseability in mind.
Combient’s booth materials would be reused or turned to wood chip, while Wärtsilä will go on to reuse their entire structure, and had also worked to minimize waste in the initial construction of the booth. Wärtsilä was also using their booth to educate Slush attendees on extreme weather, thus cleverly incorporating their brand into sustainability conversations. Neither company was giving out physical giveaways, instead relying on the merit of their brand to engage with attendees.
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