Oct 31, 2017 Arttu Närhi
“This year we have completely torn up the concept and rebuilt it from scratch,” explains Eeva Siika-aho, Head of the Startup team at Slush 2017. “While it is important to know how to pitch your company or product, you need way more than that to succeed in the scene. We want to give our founders the support to grow beyond Slush 2017.”
After all, pitching competitions are common in the startup community, and Slush has always aimed to offer more for its attendees. “Once you get into the Slush 100 program, you’re already set to gain,” Eeva elaborates on the process. “We have teamed up with many partners to provide mentoring to the ones who make it in.”
The first 100 founders have their first pitch on Day 0. The 50 best ones then move on to pitch on Slush stages on Day 1. 10 semifinalists are selected from this group and the finals are open to the top 3 founders.
However, if you think you shouldn’t be in it to win it, think again. The winner will receive a service package totaling to about US $50,000 worth of services from top-notch partners. The winning team will also get a free pass to all global Slush events (Tokyo, Singapore, Shanghai, Helsinki) in 2018.
In the end, it might still turn out that coming to Slush and meeting the right people was the most valuable prize of all. “This is exactly why I love doing this: helping to bring people together,” Eeva says as she recalls her Slush career. “I remember numerous times when I have managed to randomly connect people who ended up helping each other out greatly. That is the most rewarding aspect to us organizers. The most rewarding aspect to me personally.”
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